Mobile marketing
Concierge Services in Paris for Everyone: MTouch Paris available!
New personal mobile assistant launched for visitors to Paris
Paris (February 1, 2010)
Latitude Sedona, a producer of innovative mobile applications and Experience Paris, one of the largest suppliers and creators of city tours and unique experiences in Paris have introduced mTouch Paris, the first full service mobile assistant for Paris visitors available free from the [...]
Use of the “Core Location” feature v/s Advertising: Apple sets the rules of the game
As mentionned by Arnaud, in Mac4ever’s blog,
the Core Location feature, in the iphone, to enhance applications with location-based information such as local weather, nearby restaurants, ATMs..will not be accepted by Apple if used for adverising revenue purpose:
“If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s [...]
The FFRandonnee iphone application selected by MOBILES MAGAZINES
[fr]L’application iPhone FFRandonnée a été sélectionnée parmi les meilleures applications secteur « voyage/tourisme » dans le hors série spécial applications iPhone de MOBILES MAGAZINES (60.000ex) en kiosque depuis décembre 2009[en]The iphone FFRandonnée has been selected among the best apps in the “Travel/ tourism” section, in the special iphone apps issue of MOBILES MAGAZINES ( 60.000 [...]
How to get in on the Mobile boom
Tim Berry, in its “entrepreneur.com” blog, points out an article in VentureBeat, “How to get in on the Mobile boom ”, outlining the different levels of engagement in the mobile world, depending on what makes sense for your organisation.
From simple advertising to building a full mobile presence, the different steps could be: advertising inside applications, advertising on [...]
